The Purpose

The Purpose

On purpose

Exploring the art of Travel, Taste & Style

Travel

Our expertise lies in uncovering the world’s most captivating destinations, from boutique retreats to hidden gems. With a focus on exceptional design, impeccable service, and rare finds, we craft visually rich, on-brand reviews that transform travel into an experience.

Taste

Savour the world, one bite at a time. We seek out the most exceptional restaurants, coffee shops, and cafés across the globe! hidden gems and iconic destinations alike. With an eye for detail and a taste for the extraordinary, our curated reviews bring you the finest in dining.

Style

Style with substance. We uncover the most compelling fashion designers and brands shaping the industry, from emerging talents to iconic maisons. With a keen eye for craftsmanship, innovation, and timeless appeal, our curated reviews celebrate the artistry behind every stitch

on purpose

Private pursuits, personalised paths & pristine plates

We get lost so you can discover the unforgettable. From hidden beaches to secret tables and whats new in fashion, we seek out the extraordinary. Every experience is handpicked to inspire, indulge, and ignite your senses. The Purpose is not just a guide. It is your key to the world

On purpose

Carefully curated elevated experiences

I was born to travel, my childhood was spent hopping between planes and soaking up the sun in exotic destinations, thanks to my adventurous parents. The thrill of discovery is woven into my DNA. It was during these journeys that I tasted the world’s most extraordinary flavours, and fashion became my second language. With years of writing for the world’s most luxurious escapes, I’ve fused it all into one irresistible journey, and now I’m here to share it with you. You deserve it. Let me bring the world to your doorstep, so you can find yourself in it, one unforgettable moment at a time.

Taheed K – Founder

On purpose

Everything happens for a reason

Recent Posts

  • Studio Shoo | Vivid, Authentic and Contextual.

    Studio Shoo | Vivid, Authentic and Contextual.

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    admin

    A conversation with architect Shushana Khachatrian – we get to talk design, dreams and ideas. For those discovering Studio Shoo for the first time, how would you describe your creative universe in three words? Vivid Authentic Contextual STUDIO SHOO’s approach blends bold, expressive use of colour with a careful sensitivity…

  • The Truth They Don’t Tell You About Coming Home to Yourself.

    The Truth They Don’t Tell You About Coming Home to Yourself.

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    Sonia Nannra

    Healing is now trending. It’s everywhere accessible to all. Social media packages it as wellness retreats in Bali, courses, meditations, and affirmations. Everyone seems to be offering healing, yet so few have done the deep, uncomfortable work themselves. Something sacred has become something sellable. All healing tools and practices have…

  • ALISA DUDAJ | LFW

    ALISA DUDAJ | LFW

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    Alanna Michaels

    London Fashion Week always has a way of pulling you in. Part spectacle, part chaos, part magic. Stepping into the show for ALISA DUDAJ, I wasn’t quite sure what to expect, but there was a calm confidence about the room. No noise, no gimmicks, just clothes that spoke for themselves.…

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