The Purpose

The Purpose

On purpose

Exploring the art of Travel, Taste & Style

Travel

Our expertise lies in uncovering the world’s most captivating destinations, from boutique retreats to hidden gems. With a focus on exceptional design, impeccable service, and rare finds, we craft visually rich, on-brand reviews that transform travel into an experience.

Taste

Savour the world, one bite at a time. We seek out the most exceptional restaurants, coffee shops, and cafés across the globe! hidden gems and iconic destinations alike. With an eye for detail and a taste for the extraordinary, our curated reviews bring you the finest in dining.

Style

Style with substance. We uncover the most compelling fashion designers and brands shaping the industry, from emerging talents to iconic maisons. With a keen eye for craftsmanship, innovation, and timeless appeal, our curated reviews celebrate the artistry behind every stitch

on purpose

Private pursuits, personalised paths & pristine plates

We get lost so you can discover the unforgettable. From hidden beaches to secret tables and whats new in fashion, we seek out the extraordinary. Every experience is handpicked to inspire, indulge, and ignite your senses. The Purpose is not just a guide. It is your key to the world

On purpose

Carefully curated elevated experiences

I was born to travel, my childhood was spent hopping between planes and soaking up the sun in exotic destinations, thanks to my adventurous parents. The thrill of discovery is woven into my DNA. It was during these journeys that I tasted the world’s most extraordinary flavours, and fashion became my second language. With years of writing for the world’s most luxurious escapes, I’ve fused it all into one irresistible journey, and now I’m here to share it with you. You deserve it. Let me bring the world to your doorstep, so you can find yourself in it, one unforgettable moment at a time.

Taheed K – Founder

On purpose

Everything happens for a reason

Recent Posts

  • Salt / Silk

    Salt / Silk

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    admin

    This editorial explores the meeting point of Asian and Western aesthetics, celebrating the quiet dialogue between tradition and modernity. Through considered styling and visual storytelling, it reveals contrasts in texture, silhouette, and detail – elements that come together to form something distinctly new. Styled for The Purpose, the piece reflects…

  • Low Lights Raw Rooms | Nomos Hotel Review

    Low Lights Raw Rooms | Nomos Hotel Review

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    admin

    There are stays… and then there’s Nomos Hotel, the kind of place that doesn’t just house you, it grounds you. From the moment I arrived, wrapped in the crazy energy of Rome in December, I knew this would be more than a hotel stop, it would be one of the…

  • Oriflame | Behind the brand

    Oriflame | Behind the brand

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    admin

    I have always been curious about brands that blend grooming with wellness, so when Oriflame sent over a selection of their mens fragrances and supplements, I was genuinely excited to see how they fit into my routine. What surprised me most is how cohesive the range feels. Everything is designed…

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