A conversation with architect Shushana Khachatrian – we get to talk design, dreams and ideas.
For those discovering Studio Shoo for the first time, how would you describe your creative universe in three words?
Vivid Authentic Contextual
STUDIO SHOO’s approach blends bold, expressive use of colour with a careful sensitivity to context and function. Each project is tailored to its location – not just visually, but culturally and materially – with a strong emphasis on local craftsmanship, inventive detailing and a touch of playfulness.
What’s the story behind the name Studio Shoo and does it hold a personal meaning?
Before founding Studio Shoo, I spent several formative years working within various architecture and design practices. Those early experiences were incredibly influential in shaping my professional path. One of the most important, and often overlooked, lessons I took from that time was the value of communication.
Whether with clients, contractors, suppliers or within a creative team, I came to realise that successful design depends as much on clear, thoughtful communication as it does on creativity. Navigating the balance between artistic vision and practical realities wasn’t always easy, but each challenge brought new insight and growth.
The name STUDIO SHOO reflects that journey – a personal evolution shaped by collaboration, learning and the desire to build a practice rooted in clarity, creativity and connection.
Can you trace back the moment you first realised this was the path you wanted to take?
I’ve always had a strong sense of independence, even from a young age. As a child, I often found myself imagining what it might be like to create something of my own, although I didn’t fully grasp what being an entrepreneur involved at the time.
It was actually my father who first introduced me to the idea of architecture. He noticed how much I enjoyed spending hours drawing and sketching, and suggested that architecture could be a way to bring those creative ideas to life through design. This inspired me to take my first step by attending art school, where I studied painting, sculpture and art history.
What role does intuition play in your creative process compared to planning and structure?
Intuition plays a significant role in my creative process, especially when it comes to colour choices and the initial spark of a design concept. While careful planning and structure are essential – particularly in managing practical constraints and ensuring a project runs smoothly – I find that intuition brings personality and vitality to the work.
For example, even when working with neutral palettes, I always feel compelled to introduce some colour or playful detail. This instinctive approach helps balance the technical side of design with a more vivid, expressive quality, which is central to STUDIO SHOO’s identity.
At the same time, every idea is grounded by thorough research and collaboration with local craftsmen and suppliers, ensuring that creativity is both inspired and feasible.
Do you create with an audience in mind, or is it more about expressing something personal first?
It’s a balance, but I would say the audience is always at the heart of what we do. Since much of our work is in the public realm – particularly in the hotel, restaurant and catering sector – we’re constantly thinking about how people will interact with and feel within a space. The emotional impact is just as important as the visual one.
That said, there is definitely a personal layer to our work. Our approach reflects my own sensibility – clean lines, bold accents and thoughtful details. But ultimately, it’s about crafting spaces that create a lasting impression and connect with people on a human level. We want every project to feel both memorable and meaningful to those who experience it.
What kind of feeling or transformation do you hope people walk away with after experiencing your work?
I hope that when people experience our spaces, they feel a genuine sense of warmth and connection. Our aim is to create environments that are both memorable and welcoming – places that spark positive emotions and linger in the memory.
How do you balance personal storytelling with universal themes?
For me, it’s about weaving my own creative instincts into a broader narrative that speaks to everyone. While I bring a personal vision to each project, I always start by understanding the local culture, materials and the people who will use the space.
This way, the design tells a unique story that is deeply rooted in its place, but also touches on universal feelings like comfort, community and connection. I’d say it’s a dialogue, where personal expression complements themes that everyone can relate to.
Every creative journey comes with moments of doubt — how do you keep moving when inspiration isn’t flowing?
It’s true that moments of doubt are part and parcel of any creative process. When inspiration feels elusive, I find it helpful to focus on the practical aspects – whether that’s refining a detail, researching materials or collaborating with local artisans. These activities often spark new ideas and provide fresh perspectives.
I also remind myself that creativity isn’t always a sudden burst; sometimes it’s about steady progress and patience.
What’s a dream project or collaboration you’d love to make happen?
One dream project I’d love to bring to life is designing a thoughtfully planned animal shelter. I imagine a space that goes beyond just being a shelter – somewhere that offers a beautiful, calming environment for both the animals and the people who visit.
It would include open park areas for walks, dedicated zones for training and socialisation, and public spaces where visitors can interact with the animals in a more meaningful way. It’s a project that combines design with purpose, and it would be incredibly rewarding to create a space that supports wellbeing, connection and care
How do you define success for Studio Shoo today, and has that definition changed over time?
Success for STUDIO SHOO today is about more than just completed projects – it’s about creating engaging and meaningful work that benefits society on a global scale.
Looking ahead, I’m excited to incorporate recycled materials and explore the use of artificial intelligence in our designs, reflecting a fresh and responsible approach to creativity. Additionally, expanding into product and furniture design is an important new direction for the studio, allowing us to create bespoke pieces that complement our interiors and add another layer of expression.