I met Siobhan ten years ago. She had me booked and busy as a fashion stylist back when she was at Headmasters, and I remember instantly clocking her presence. She was organised to the point of precision, meticulous in a way that didn’t feel forced, and completely in control of her team.
Some people just have that energy, the kind that makes you want to give them your best without being asked. She had it. And more than that, she had vision.
Even back then, there was a clarity in how she saw things, how she executed ideas, how she carried herself.
Over the years, life has shifted, as it does. She’s become a mother, built her own business, and carved out a space that feels entirely her own. Her Instagram reads like perfection, but it’s not new. It’s the same aesthetic, the same eye, the same standard she had all those years ago.
I wanted to catch up with her, not just to see where she’s landed, but to understand how she’s evolved, what’s stayed the same, and what purpose looks like now.
Siobhan, lets dig deep – I want to know all those things I have wondered about!
1. What first drew you into hair colour and styling ?
I didn’t have one big lightbulb moment. It was more of a feeling that kept coming back.
I’ve always been drawn to transformation. Not in a dramatic, “before and after” way, but in the subtle shifts, the way the right tone or placement can completely change how someone carries themselves.
Early on, I realised it wasn’t just about doing hair well. It was about how someone felt when they left. More confident, more themselves, sometimes even a little lighter.
That’s when it clicked for me. This wasn’t just a job. It was something I could build a life around.
2. How would you define purpose in the creative and beauty industry ?
For me, purpose is about impact over perfection.
It’s creating work that makes someone feel seen, not just something that looks good on the surface.
I also feel a strong responsibility to build women up within the industry, to create a space that feels more honest and supportive than what a lot of us experienced coming into it.
I didn’t always see a voice that reflected real life, especially as a working mum. So a big part of my purpose now is becoming that voice for others.
3. A moment your work changed someone’s confidence or identity?
There have been so many, but it’s often the quieter ones that stay with me.
Clients who sit down and say, “I just don’t feel like me anymore.”
And it’s rarely just about the hair.
It might be after having children, going through a life change, or just feeling a bit lost in themselves.
When we get it right, it’s not just a colour result. You can see it in the way they sit differently, speak differently, leave differently.
That shift, that’s the part of the job I care about most.
4. Balancing educator, stylist, and mother… how do they inform each other?
Honestly, they don’t always balance. Sometimes one takes more than the others.
Teaching internationally, building the podcast, growing the business, there are sacrifices that come with that. Time, energy, and sometimes feeling like you’re being pulled in different directions.
But those experiences have shaped me.
Being a mum has made me more intentional. It’s changed what success looks like. I’m less interested in chasing everything and more focused on building something that works for my life.
That’s carried into my education too. I don’t just teach technique, I teach how to build a career that fits around your life, not the other way around.
5. How do you stay authentic in an industry focused on trends?
I love trends, but I don’t believe in copying them.
There’s already enough pressure on women to look a certain way, to fit into a certain version of beauty. That’s something that’s never sat right with me.
So my role is to translate trends, not recreate them exactly.
Taking inspiration from fashion and adapting it to the individual, their lifestyle, their confidence, their version of what feels good.
That’s where authenticity comes from.
6. When you mentor colourists, what’s your core message?
You don’t have to do everything to be successful.
There’s a lot of noise in this industry and a lot of pressure to be everything at once.
I always come back to helping people find their flow, what they’re good at, what they enjoy, and how to build around that.
And also reminding them that there’s space for them. You don’t have to follow someone else’s path to build something meaningful.
7. Practices to stay grounded?
Slowing things down where I can.
Time with my boys, even if it’s chaotic. Walking. Stepping away from my phone.
And being honest about when things feel like a lot, not just pushing through for the sake of it.
8. How do you measure success beyond money?
For me, it’s how my life feels.
Do I have time with my family? Do I feel proud of my work? Am I helping people in some way?
Messages from clients or colourists saying something I’ve shared has helped them, whether that’s through education or the podcast, that means more than numbers.
9. Looking ahead 5–10 years…
I’d love to continue growing the education side, the podcast, and the community I’m building.
Especially creating more space for women and working mums in this industry.
Whether that’s through education, conversations, or in person experiences, I want people to feel supported and not like they’re constantly trying to keep up.
If I can help shift the way people experience their career, even slightly, that’s enough.
10. One piece of wisdom?
You don’t need to become someone else to succeed.
You can build something that works for your life, your pace, your values.
It might look different, and that’s okay.
