Tag: south asian

  • From Heritage to High Proof | The Rise of Desi Daru

    From Heritage to High Proof | The Rise of Desi Daru

    There is something undeniably magnetic about a brand that knows exactly who it is and Desi Daru Vodka wears its identity with pride. Founded by British born Indians Mohit Singh and his wife Aneet, the brand is a seamless fusion of heritage and modernity, blending Indian soul with British precision.…

  • Salt / Silk

    Salt / Silk

    This editorial explores the meeting point of Asian and Western aesthetics, celebrating the quiet dialogue between tradition and modernity. Through considered styling and visual storytelling, it reveals contrasts in texture, silhouette, and detail – elements that come together to form something distinctly new. Styled for The Purpose, the piece reflects…