You’ve carved out a space for yourself in the hallowed halls of Savile Row not just as a tailor, but as a trailblazer. What was it like entering this traditionally male stronghold, and how did you shift the narrative to make room for your own voice, vision, and feminine edge?
My intention was never to march in and shake things up—I simply followed what felt natural to me. But from the start, clients noticed something different. They’d say things like, “You’re not like any other tailor I’ve met,” and I began to realise that being different was actually my greatest strength. It wasn’t just the fact that I was a woman in a very male-dominated space—it was the energy I brought, the intuitive advice I offered, and the way I designed. There was something magnetic in the mix of experience, aesthetic, and an approach that made the whole process enjoyable rather than intimidating. Clients were drawn in not just by the names I’d dressed, but by the way I understood how to bring out their personality through style. So while I never set out to rewrite the rules, the experience I offered naturally stood apart and in doing so, quietly shifted the narrative. I didn’t try to compete with traditional tailoring. I created my own lane where clients feel seen, styled, and confident from the inside out.
Your Ultimate Wardrobe Service offers a concierge-level style experience for men. What inspired this innovative approach, and how do you think it reflects the way modern professionals want to live and dress today?
The Ultimate Wardrobe came from a very real conversation I had with a client—he said, “Alexandra, I don’t want to think about clothes. I just want to open my wardrobe and know everything works.” That was the lightbulb moment. Today’s successful man is juggling a million things—career, travel, family, health. He doesn’t want to spend his time stressing over outfits or wandering around shops. He wants a trusted expert to handle it all, with precision, flair, and discretion. So that’s exactly what I created. My Ultimate Wardrobe service is like having a personal style director on speed dial—designing a wardrobe that fits seamlessly into your lifestyle and elevates every part of your life. It’s luxury made practical, stylish made simple.
Tailoring is an art steeped in tradition, yet your designs feel fresh, bold, and contemporary. How do you balance classic craftsmanship with a modern aesthetic in your work?
Tailoring is one of the last true crafts—it’s detailed, deliberate, and deeply rooted in tradition. But I’ve always believed that tradition is just the starting point. My job is to respect the rules, then bend them beautifully. I blend the structure and skill of classic tailoring with modern design details that bring it to life. Think Bond meets Beckham. The cut is precise, but the fabric is unexpected. The fit is immaculate, but the vibe is easy, current, and cool. My clients want to look sharp, but not stiff—they want timeless pieces with a twist. And that’s what I give them: refined, masculine elegance with a modern edge.
You often speak about helping men feel their most confident selves. Beyond the fabric and fit, what role do you believe style plays in shaping identity, self-esteem, and even success?
There’s nothing quite like seeing a client look at himself in the mirror after trying on a bespoke piece for the first time. His posture changes. His face lights up. That’s the moment I live for. Because personal style isn’t just surface-level—it’s psychological. When a man wears something that reflects who he truly is, something that gets him and elevates him, it affects how he moves through the world. It builds confidence, clarity, and charisma. I see style as a language—and when it’s spoken well, it says “I’ve arrived” without needing to say a word.
From your bespoke Signature Collection to your podcast, you’ve built an entire lifestyle brand around dressing well. What does personal style mean to you and how do you define “looking sh*t hot,” as your podcast so cheekily suggests?
Style doesn’t end with a great suit—it starts there. What I create is a complete ecosystem: from your Monday boardroom presence to your Saturday casual brunch look, it’s all part of a cohesive identity. That’s why I expanded beyond traditional tailoring, offering capsule wardrobes, seasonal collections, personal styling, and even a podcast—because style is about how you live, not just what you wear. And yes, “looking sh*t hot” is part of the goal! It’s cheeky, but it captures something true: style should feel exciting, magnetic, and like your best self on your best day—every single day.
What are some of the most surprising things you’ve learned about men through the process of designing their wardrobes and are there any common insecurities or misconceptions you find yourself regularly helping clients navigate?
One of the most surprising things I’ve learned is how unsure many men feel about style—and how much they appreciate having someone they trust to guide them through it. Even the most outwardly confident men can feel overwhelmed by choice, unsure what suits them, or afraid of making a fashion misstep. There’s often a fear of overdoing it, or getting it wrong. I create a safe, supportive space where they can explore their identity through clothing—without judgment or pressure. I simplify the process, inject a bit of fun, and take them on a journey that ends with them feeling not just better dressed, but more assured and aligned. It’s never just about clothes—it’s about how they want to show up in the world.
As one of the few women designing exclusively for men, how do you think your perspective differs and why do you think that matters in the world of bespoke fashion?
Being a woman designing exclusively for men is a huge part of what makes my work so different—and so effective. I approach design with empathy, intuition, and a deep attention to detail. I don’t just think about how a garment fits—I think about how it feels to wear it. What energy does it give off? What message does it send? I’m reading between the lines, taking in who the client is and what he wants to project. Men often say they feel more relaxed and confident working with me, because they know I’m here to elevate them, not judge them. My feminine perspective brings a sense of refinement and emotional intelligence that’s often missing in traditional menswear. It’s a subtle but powerful difference—and one my clients instantly recognise.
From Savile Row to the digital space, your brand keeps evolving. Can you give us a glimpse of what’s coming next whether in tailoring, lifestyle, or something unexpected entirely?
The future is full of exciting momentum. I’m expanding my digital presence to make my STYLE® system more accessible for high-performing men around the world. Whether you’re in London or Los Angeles, you’ll be able to access a fully tailored wardrobe experience that’s aligned, efficient, and designed around your lifestyle. We’ve also developed a private-access app exclusively for our clients—giving them the ability to manage their style, book appointments, view their wardrobe, and get advice at the click of a button. It’s all about making great style as effortless and accessible as possible. On top of that, I’m developing curated travel and lifestyle capsules, collaborating with global brands, and building more turnkey solutions that support how modern men want to live and dress. And of course, the podcast is growing too—it’s where I explore the deeper side of style, identity, and how clothing shapes our story. Ultimately, I’m building the most empowering, elite, and effortless styling ecosystem in the world. And this is just the beginning.
Alexandra Wood, Founder
https://alexandrawoodbespoke.co.uk/
Alexandra Wood, founder of Alexandra Wood Bespoke, is revolutionising the world of Savile Row tailoring with her innovative approach to modern menswear. Combining timeless craftsmanship with a fresh, contemporary flair, Alexandra creates bespoke wardrobes that do more than just fit—they empower men to exude confidence, style, and sophistication in their busy, successful lives.
Alexandra’s journey into fashion began with her completion of a professional cutting degree at the prestigious London College of Fashion. At just 21, she worked for the iconic luxury brand Shanghai Tang, where she honed her skills and developed a passion for working directly with clients to craft truly personalised designs. Her talent soon led her to design for legendary singer Dame Shirley Bassey, before transitioning into the world of men’s tailoring, where she discovered her true calling.
Guided by her unique STYLE® system—centred on Shape, Tone, Your Style Personality, Lifestyle, and Effortless Style—Alexandra ensures every client’s wardrobe is tailored not just to their measurements but also to their lifestyle and individuality. From CEOs and entrepreneurs to Hollywood stars, she designs wardrobes that make dressing sharp a seamless, empowering experience.
With features in GQ, Forbes, and The Times, Alexandra is at the forefront of modernising Savile Row tailoring, creating bespoke menswear for those who want to look effortlessly stylish without overthinking it.
Photo : Amanda Forman Photography.
