Category: fashion
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Saint Laurent | Mens SS27
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We arrived in Paris mid heatwave, the kind that clings to your skin before you have even had your first espresso. The city felt slower, hazier, almost cinematic, but the energy around the Paris Fashion Week Men’s Spring Summer 2027 schedule was anything but. And at the centre of it…
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Pharrell Williams Rewrites the Louis Vuitton Playbook for SS27
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Pharrell does not design collections, he engineers moments, and for Louis Vuitton Spring Summer 2027, he delivered one that felt impossible to ignore. We were there, and from the second you stepped in, it was clear this was operating on a different frequency. Sand stretched across the floor, waves echoed…
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Dior Men SS27 | Jonathan Anderson Refines Modern Masculinity
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Paris, mid heatwave, and yet inside the world of Dior Men everything felt controlled, intentional, almost unnervingly precise. This was not a show chasing noise or virality, but one refining a language that has been quietly shifting under Jonathan Anderson’s direction. What we are seeing now is not a reinvention…
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Salt / Silk
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This editorial explores the meeting point of Asian and Western aesthetics, celebrating the quiet dialogue between tradition and modernity. Through considered styling and visual storytelling, it reveals contrasts in texture, silhouette, and detail – elements that come together to form something distinctly new. Styled for The Purpose, the piece reflects…
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Dark Matter | Editorial
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Dark matter, the invisible force that holds the universe together – becomes the quiet metaphor behind this editorial. In physics, it’s the unseen architecture shaping galaxies; in fashion, it’s the unspoken energy that defines a moment, a mood, a silhouette. What we can’t see often has the greatest pull. Photo…
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ALISA DUDAJ | LFW
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London Fashion Week always has a way of pulling you in. Part spectacle, part chaos, part magic. Stepping into the show for ALISA DUDAJ, I wasn’t quite sure what to expect, but there was a calm confidence about the room. No noise, no gimmicks, just clothes that spoke for themselves.…
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AGRO STUDIO | LFW
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There are some shows at London Fashion Week where you know the designers are laying down a marker. AGRO Studio was one of them. Founded by George and Angus, both LCF graduates, the studio has grown out of years of saying yes to everything. Dressing musicians, making pieces for film,…
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Hu Bing Marks 10 Years at London Fashion Week with HUBING SELECTS | Equal Ethereal
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Some moments at London Fashion Week feel bigger than a runway show, and Hu Bing’s tenth anniversary was one of them. Actor, model, ambassador, and now a fixture of the British fashion scene, Hu Bing has spent the past decade acting as a cultural bridge between East and West. With…
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Cartes postales de Paris
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Paris over London. A love letter to the city that I get. London was my first love. She was complicated, moody, and endlessly demanding. For two decades, I surrendered myself to her grey skies, her endless commutes, and her relentless hustle that promised glamour but often left me exhausted. London…
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From Oxford Circus to Trafalgar Square -Topshop’s Big Comeback
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London has always known how to do a spectacle. But last weekend, Trafalgar Square wasn’t about politics or pigeons, it was about fashion. Topshop, the brand we thought we’d lost forever, came storming back with a runway show that felt more like a cultural reset than a relaunch. Seven years…