London Fashion Week always has a way of pulling you in. Part spectacle, part chaos, part magic. Stepping into the show for ALISA DUDAJ, I wasn’t quite sure what to expect, but there was a calm confidence about the room. No noise, no gimmicks, just clothes that spoke for themselves.
Alisa Dudaj’s debut collection Silent Engravings takes inspiration from her Albanian heritage, the kind of craft traditions that usually sit in the background: wood carvings, embroidery, even the straw artworks her great-grandfather created. On the runway, those references came through in a subtle, modern way. Clean silhouettes, tactile textures, natural fibres that felt lived in but elevated.
It wasn’t a collection trying to impress with volume or drama. Instead, it had restraint. Wool pieces that looked sharp but soft, hand knits that felt architectural, embroidery that was more suggestion than decoration. You could see the thought in the making, but it never tipped into nostalgia. It felt current, relevant, like heritage translated into a new language.
What I liked most was the quiet strength of it all. Some shows at fashion week fight to be seen, but this one didn’t need to. It was confident in its silence, the kind of collection that lingers in your mind after the runway is over.
Leaving the space, I found myself thinking less about the usual circus of street style and more about the patience and precision behind the clothes. ALISADUDAJ might be new to London Fashion Week, but with Silent Engravings she has already carved out her own space. Understated, thoughtful, and quietly powerful.