Category: SS27

  • And just like that…we turned one.

    And just like that…we turned one.

    And what a year it has been. The Purpose was born after years of travelling, years of collecting stories and never quite having a place to hold them all. After more than a decade of writing and styling covers for House of Coco, it became clear that it was time…

  • Saint Laurent | Mens SS27

    Saint Laurent | Mens SS27

    We arrived in Paris mid heatwave, the kind that clings to your skin before you have even had your first espresso. The city felt slower, hazier, almost cinematic, but the energy around the Paris Fashion Week Men’s Spring Summer 2027 schedule was anything but. And at the centre of it…

  • Dior Men SS27 | Jonathan Anderson Refines Modern Masculinity

    Dior Men SS27 | Jonathan Anderson Refines Modern Masculinity

    Paris, mid heatwave, and yet inside the world of Dior Men everything felt controlled, intentional, almost unnervingly precise. This was not a show chasing noise or virality, but one refining a language that has been quietly shifting under Jonathan Anderson’s direction. What we are seeing now is not a reinvention…