Some moments at London Fashion Week feel bigger than a runway show, and Hu Bing’s tenth anniversary was one of them. Actor, model, ambassador, and now a fixture of the British fashion scene, Hu Bing has spent the past decade acting as a cultural bridge between East and West. With HUBING SELECTS he is taking that role further, giving a global platform to emerging Asian designers and opening the conversation around heritage and innovation.
This season’s showcase, Equal Ethereal, felt like both a celebration and a statement of intent. The featured collection, Golden Age, paid tribute to Pierre Cardin while reimagining his universal vision through an Eastern lens. Aya Maruyama led the design team alongside Wang Yijie and An Da, with textiles by Lu Jianping setting the tone. Known for his pioneering fabric research, Lu’s work grounded the collection in material innovation, proving that design truly does start with the fabric.
The clothes themselves carried that principle clearly. Sculptural cuts, fluid draping, and a palette that shifted between soft light and bold accents gave the show a rhythm that felt considered. Every piece looked like it had been imagined from the textile up, rooted in craft but aware of the global stage it was made for.
The presence of Mr Xie Fangming from the China Fashion Designers Association gave the evening extra weight. It marked not only Hu Bing’s personal milestone but also a moment of deeper collaboration between China and the UK. The idea of shared programs, designer exchanges, and recognition of Chinese textiles felt less like talk and more like a real direction for the future.
What stood out most was Hu Bing’s sense of purpose. Ten years at London Fashion Week could easily have been marked with nostalgia, but instead he used the platform to highlight others. He spoke about opening doors, building bridges, and creating space for the next generation of talent to be seen and understood. It was a reminder that influence in fashion is not only about style, but about stewardship.
HUBING SELECTS may only be in its second year, but this anniversary felt like the beginning of something larger. Hu Bing has proved that his role on the international stage is not just symbolic. It is active, ambitious, and firmly committed to making Asian creativity part of the global conversation.
